Nytix project | Remus Bercu

NYTIX:

Underspend tickets, rewarding nights

Safe social network and solution for lost items: A platform that includes an integrated social media network where users can share their experiences at events in a safe and secure manner. From photos to comments, we connect you with other event seekers without compromising your privacy.

In addition, to address the common concern about lost items during events, we offer an innovative solution: through an exclusive feature we help recover and return lost items to their owners, giving peace of mind to attendees and organizers alike.

Safe ticket sales with flexibility: A platform that is committed to offering a safe and hassle-free ticket purchasing experience, ensuring a safe and secure purchasing process. Additionally, we understand that unforeseen events can arise, which is why we offer the unique option of returning your ticket to the queue in case you are unable to attend the event.

This flexibility ensures that your investment is protected and that other people can have the opportunity to attend an event that was initially sold out.

Public relations and network exposure: Offer a sales channel specially designed for public relations and event organizers. This gives them the opportunity to sell tickets and gain unique exposure on social media.

Nytix App Objectivs

Quantitative Research

The demographic analysis reveals that 52.89% of visitors to local establishments are in the age range between 20 and 30 years old, with high understandings and skills in the use of technology. On the other hand, 25.30% of these same visitors are in the age group of 30 to 40 years, showing less experience in the technological field.

Tourism wise it is estimated that around 23% of travelers who choose to visit Spain do so motivated by its attractive nightlife offer. This interest is supported by Spain's world wide position in the nightlife sphere, with an outstanding number of 22 clubs classified among the 100 best rated in the world.

Regarding commercial behavior, a significant change is observed in the nightlife sector. Companies dedicated to this industry have experienced a notable digital transition in the last four years, going from a modest 7% of digital purchases to a remarkable 53%.

Last but not least, advanced sales practices have become relevant in entertainment and nightclub companies. It is estimated that between 50 and 70% of the tickets of these establishments are sold in advance, highlighting the importance of advanced sales strategies in this dynamic and constantly evolving sector.

User Types

Interviews overall conclusions:

FIESTERO's profile
Buying Tickets: They use apps like Forvenius and Fever or the nightclub websites. For reserved people, they prefer to contact a PR person rather than the club.
Ticketing Apps Interests: They seek information about schedules, dates, artists, themes and expected attendance.
Spending on Tickets: Varies between 15 and 40 euros, including one or two drinks.
Ticket Refunds: Some apps and venues offer refunds, but it is not common.
Socialization for Go Out: They use WhatsApp, Instagram and calls to organize outings.
Lost Items: They usually ask the doormen about lost objects, usually without success.
Go Out Frequency: 4-5 times a month, without using promotions or PR to obtain tickets.
Ticket Resale: Share unused tickets on social networks or with friends.
Feedback to Clubs/Events: They want to be able to give opinions on various aspects of the establishments.
Purchase Chunks: Disgust with the commissions charged in ticket apps.

RELACIONES's profile
Communication with Nightclubs: It is done through social networks, using Instagram for promotion and WhatsApp for direct contact.
Visual Promotion: The presence of photos and videos of the interior and previous events on social networks is key for promotion.
Obstacles to Sales: Distrust about the success of the event is a major challenge.
Relationship with PR: Nightclubs often do not value the work of PR, nor do they offer benefits or recognition, generating insecurity.

PROMOTOR's profile
Ticket Sale: Combine online sales with the box office, without hiring PR.
Feedback Importance: Value customer opinions, using different platforms to receive them.
Promotion: Use posters and social networks to advertise events.
Musical Variety: The venue adapts musically according to the date and the audience.
Lost Items: Store lost items until they are claimed.
Ticket Sales Apps: Prioritize simplicity and ease of use.

Benchmarking

In this process we have compared Fever and Eventbrite, the applications most similar to what we thought Nytix would be.

We notice that on the home page it recommends nearby events (since you have shared your location) and also the most viewed/visited things recently.

In the second scroll, you are shown upcoming events (by dates and prices).

For the menu bar we have thought of having 4 icons:

Icon to access the feed, icon for the search button, icon for the buy/sell tickets button and finally the icon to access the profile/account.r 4 iconos: